By Reading Through the Customer Reviews of a Product on Amazon a Customer Forms a

This article was contributed by our partners at Urtasker

Amazon client reviews come up with many benefits. They provide proof of production for potential buyers, merely they build trust and influence purchasing decisions.

Studies testify that having just i product review can increase production sales by 10%; and, 200 reviews can increment product sales by 44%.

Reviews grade an essential function of the sales bicycle. These days, very few consumers will happily purchase a product from a new make without seeing what past customers thought first. 70% of shoppers now seek out reviews before they buy, with at least 41% reading four or more reviews.

It makes sense. If you lot were choosing between two products and i had a slew of positive reviews while the other had none, you'd select the one with the improve reviews.

Increasing sales isn't but virtually getting reviews, though. It's about turning them into an asset you tin can use throughout the sales bike. When yous practise this, you increase client conviction, which in turn increases the number of products you lot sell.

Here'due south a guide to leveraging customer reviews to increase sales.

First Things First: Respond to Reviews

Responding to reviews achieves several things. Firstly, it shows customers that you're willing to listen to their wants and needs and play an active part in providing a great customer experience.

Negative reviews warrant a well-thought-out and professional response, while positive reviews tin make do with a uncomplicated "thank you lot!". That's considering reviews shouldn't be a 1-fashion, dead-end dialogue with your customers. Instead, they should be vessels of communication where y'all tin can show buyers you value their opinion.

Reviewers that receive a response will get a notification. When they run into your respond, it'll create an instant homo connection and cement a sense of brand trust. This strategy will resonate with time to come buyers, fifty-fifty those who oasis't bought from you or left a review yet.

Customer reviews are vital for building brand trust and instilling customer conviction. Brands that respond to reviews tend to have improve and deeper connections with their customers, which encourages them to come up back for more.

Now that we've got that out of the way, here's how to leverage your Amazon reviews further.

1. Use Reviews to Fuel Product Development

Urtasker knows that better products volition generate more sales. If you lot tin can have client feedback into account and consistently apply it to better your products and provide customers with what they desire, y'all'll brand more sales - information technology's a no-brainer.

Customers volition encounter that you're working hard and taking their opinions into account, which will encourage them to get increasingly loyal and recommend your products to anyone who'll listen.

Demonstrating you value your customers is essential for creating a sustainable brand built for growth.

The key is to listen to what your customers' asks are.

For example, scour reviews for feature recommendations or complaints nearly shipping and encounter if there'due south anything you lot tin can practice to accommodate those needs.

Customer reviews are versatile pieces of content, non to mention they're incredibly persuasive when influencing the purchasing decisions of futurity buyers.

Reviews are among the acme ways consumers find out about new products. With 86% of companies today using reviews and other user-generated content throughout their marketing, it'south difficult non to follow in their footsteps.

Sharing reviews across your social channels volition help you reach new audiences and straight new buyers to your products.

Share screenshots of customer reviews aslope a link to the related product. Make certain you utilise keywords to describe your product in the Tweet or postal service to capture anyone searching for that particular word or phrase.

Instagram is predominantly a visual platform, and then reviews work well in a visual format.

Screenshot positive reviews or create branded graphics that incorporate your best reviews to share on your feed. You can also add them to your Instagram Stories, and if you accept enough followers, use the Swipe Up feature to direct users to the mentioned production in the review.

YouTube is the 2d biggest search engine globally, and consumers regularly employ it to research reviews for products that interest them.

Create short videos that contain the pinnacle reviews for a production and link them to the said production in the video clarification.

This method helps y'all reach an entirely new customer base that predominantly hangs out on YouTube.

v. Add Reviews to Product Pages

Bring your product pages and listings to life by sprinkling customer reviews throughout them. If you utilize Amazon's standard product folio layout, you can include a positive review of the clarification for shoppers who don't scroll to the bottom.

Alternatively, if you're using Amazon's A+ Pages or Enhanced Branded Content features, you can comprise reviews in a visual and branded way as y'all tell your production's story.

Including client reviews on your product pages enhances customer confidence. It besides helps boost your rankings in Amazon search results.

Reviews are among the most critical factors in Amazon's ranking algorithm, which ways that the more positive reviews you have and share, the better your products volition rank in relevant search results.

half-dozen. Add Reviews to Facebook and Instagram Ads

If you're running Facebook or Instagram ads to your products, you have the perfect place to leverage customer reviews.

Today, consumers are tired of seeing polished images and ad letters from brands and instead desire to meet their fellow shoppers' real feelings. It'south no wonder, so, that incorporating reviews into your social ads will generate more than conversions. Research has shown that doing precisely this tin can 4x advertising click-through rates and reduce cost-per-click by up to l%.

7. Incorporate Reviews in Transactional Emails

Your transactional emails are an essential part of your business organization.

They continue customers in the loop nearly their orders, from payment confirmation to dispatch information. Sprinkle customer reviews into these transactional emails to add a homo element and to maintain customer confidence.

Sharing reviews throughout the sales cycle creates multiple touchpoints that strengthen the connectedness between you and your customers. E-mail marketing campaigns are vital pieces of the marketing puzzle and are a great place to incorporate reviews to drive sales.

9. Publish Reviews On Your Website

Amazon might not be the only identify you're selling your products; you might accept another independent site up and running to build an online presence for your brand; a perfect place to share positive customer reviews.

Some of the most effective places to practise so are:

• The homepage
• Product pages
• Landing pages
• The checkout folio

These channels support trust-building with your customers right through the sales bike.

10. Create Rich Snippets for Google

Having your products show upwardly loftier in Google's search results will generate more sales and get you more customers. Information technology'southward simple math - the more people that run across your products and product pages, the more chances y'all have to make a sale.

And Google loves sharing search results with reviews.

Reviews signal that a make or page is trustworthy, which makes Google more than comfy sharing it with their users. Fifty-fifty better, search results with reviews stand out, capturing the attention of searchers and encouraging more click-throughs.

To ensure your products show up with a review in their snippet, mark your reviews properly in HTML so that search engine crawlers can easily find and read them.

By now, yous probably know only how disquisitional customer reviews are. But it's non enough to simply allow them sit down and gather digital dust on your product pages. Instead, leverage them throughout the sales cycle to build customer trust and generate sales.

Schedule your free 30-minute, no-obligation consultation with Urtasker now.

About the Author

Omer Riaz previously worked for over a decade as an it consultant for multiple big four consulting firms where he helped many of the largest 500 US clients improve their business organisation processes via engineering.  During his journey in edifice (recruiting, hiring, training and managing) e-commerce teams he realized how other eastward-commerce business owners were struggling to fulfill their marketing needs. And there, Urtasker was built-in. Five years after we have a squad of about 200 e-commerce consultants spanning over three global offices and we are going strong- managing over 200 Amazon seller accounts, eBay, Walmart and jet.com also.

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Source: https://usa.pingpongx.com/us/blog/10-ways-amazon-customer-reviews-can-help-you-sell-more-products/

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